The Physician Marketing Manager for the Tenet Strategic Marketing Group (TSMG) will play an important role in Tenetï¿½s continued transformation into a consumer-focused organization. This position will investigate, determine and effectively communicate ï¿½the storyï¿½ of how our employed healthcare providers make a positive impact on the people they serve through their primary care and specialized service line offerings.
Reporting to the National Director of Physician Marketing, with strong day-to-day interactions with the local TPR leadership team, the Manager will work with the National Physician Marketing Director, the Hospitalsï¿½ Group Marketing Director and the Hospital Communications Director/Market Manager to implement marketing and communications activities that support service line growth and brand engagement within a TPR market. This position will build trusting and collaborative relationships with internal and external teams and astutely represent the TPR Brand in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System.
Essential Duties and Responsibilities
Marketing Strategy and Execution
Seeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the providers within the market. Acts as a ï¿½reporterï¿½ working to identify and translate the provider service offerings and ï¿½stories of success.ï¿½
Excels in the use of effective storytelling and utilizes advanced writing skills across multiple platforms (e.g. social media, news media, website, collateral, newsletters, event remarks) to create engagement within the community, with key stakeholders and to entice usage among a targeted consumer base
Plans, implements and manages all day-to-day marketing and communications responsibilities that include, but are not limited to, tactical implementation across multiple channels, coordination and management of events, seminars, physician outreach and videography/photography.
Collaborates with the Group team to implement marketing and communications programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better provider/market brands through consistent messaging, differentiated value propositions and brand positioning within the market
Deciphers complex information and identifies key components and proof points that support marketing responder conversions (e.g. local calls to action, sub service line offerings, unique service attributes, positive outcomes, specialized qualifications)
Assesses the data provided and communicates key summary information to hospital leadership and stakeholder groups. Maintains comprehensive knowledge of hospital-based operations, service lines and physician relations. Participates in the planning, implementation and management of the hospital marketing budget
Plans and prepares communications materials in alignment with TPR local leadership and group leadership using a variety of methods effectively for various settings and key stakeholders (e.g. written, oral, large group, small group, 1:1).
Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the market place and translating the vision and mission of the hospital
Bachelorï¿½s Degree in Marketing, Communications, Business or relevant major is required
Advanced degree in business or public sector equivalent, marketing/communications, or health related field is preferred
At least 5 years of demonstrated progressive experience and responsibility for communications, brand management, and public relations with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred)
Demonstrated success in utilizing effective storytelling, writing and editing skills across multiple platforms
Demonstrated experience utilizing direct to consumer engagement and communications technology and tools, digital platforms, and social media
Demonstrated experience in managing integrated communications programs and multiple, complex priorities
Knowledge, Skills, Abilities
An excellent use of effective storytelling utilizing advanced writing and editing skills across multiple platforms including traditional and digital applications (e.g. social media, news media, website, email, collateral, newsletters, event remarks, leadership and strategy presentations)
An ability to build productive cross functional relationships at all levels of the organization as well as with external partners
A blend of abilities including building and managing relationships; creative thinking on strategies and programs; and ensuring that programs are measured through key business KPIs and metrics
A proactive servicing approach and a strong sense of urgency to respond to matters on time
A collaborative style which engenders the respect of others and can be best described as a leader, mentor, and a coach
An active listener with exceptional oral and written communication skills
A team player who gains value in actively participating as a team member across various disciplines and organizational levels
Comfort with ambiguity and working in a large, diffuse, highly matrixed environment
Proven ability to analyze, understand, and articulate the success of previous communications and marketing strategies which have led to significant returns on investment and growth
Prefer a high level of knowledge about the health care industry, local market place dynamics and overall hospital strategy and operations; keen understanding of physician relationships and practice patterns; federal, state rules and regulations. Stays current on the latest trends in health care, including but not limited to physician relationship development, reimbursement, managed care and clinical program development
Authentic- Has deep integrity and holds personal and professional values consistent with Tenetï¿½s mission, vision and values
Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
Persuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization
Collaborative- Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a ï¿½common touchï¿½ to relate comfortably and effectively with people at all levels
Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach
Professional ï¿½ Is held in high regard for maturity level, reliability, trustworthiness and overall professionalism
Primary Location: El Paso, Texas
Facility: 979-Dallas, Texas
Other Locations: Harlingen,Brownsville
Job Type: Full-time
Shift Type: Days
Employment practices will not be influenced or affected by an applicantâ��s or employeeâ��s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.
Internal Number: 2005038722
Tenet Healthcare Corporation is a diversified healthcare services company with 115,000 employees united around a common mission: to help people live happier, healthier lives. Through its subsidiaries, partnerships and joint ventures, including United Surgical Partners International, the Company operates general acute care and specialty hospitals, ambulatory surgery centers, urgent care centers and other outpatient facilities. Tenet's Conifer Health Solutions subsidiary provides technology-enabled performance improvement and health management solutions to hospitals, health systems, integrated delivery networks, physician groups, self-insured organizations and health plans.