| The Marketing Manager - Media and Integrated Marketing Content (IMC) for the Tenet Strategic Marketing Group (TSMG) will play a central role in Tenet�s continued transformation into a consumer-focused organization. This position will assist in the management of a centralized structure to lead enterprise-wide strategic media and marketing campaigns in support of service line growth initiatives across all markets and acute care facilities.
Reporting to the Director of Integrated Marketing Content (IMC) the marketing manager will work with home office cross functional teams, hospital marketing leaders, and agency partners to facilitate strategic planning of data-driven healthcare marketing and media plans . This position will additionally build trusting and collaborative relationships with internal and external teams to ensure that strategic marketing and media plans are implemented with the highest quality possible.
Essential Duties and Responsibilities
Marketing Support Execution
- Oversee day to day media agencies for strategy, execution and measurement of plans and campaigns across all markets
- Work with IMC Director and in coordination with the Director of Multichannel on media strategy, media mix, budget allocation and reporting
- Lead and support integrated marketing campaign development process by working with marketing team channel owners
- Supports execution of marketing plans across all hospitals/markets
- Collaborates with hospital marketing partners to drive enterprise-wide marketing and communications campaigns that provide consistent messaging, differentiated value propositions and positioning within local markets
- Maintain full understanding of Hospitals service line and business priorities, and helps recommend any adjustments to optimize plans
- Understands campaign best practices for efficient and effective direct response marketing for key service lines across the organization
- Partner with the Digital team and Conifer to ensure proper tagging and tracking elements are in place and measured correctly
- Communicates, writes, and strategizes effectively (both in verbal and written form) to translate complex concepts into easy to understand and compelling messages that support a position to key stakeholders and audiences
- Keep Tenet Healthcare at the forefront of digital and traditional media marketing with advanced tactics and demonstrated results
- Manages day-to-day operations of the centralized strategic marketing activities and works to remove barriers, and simplify process to ensure effective coordination between home office and local markets
- Participates in company-wide projects, accurately representing marketing as needed, determines development resources or tools required to deliver against stated project objectives
- Identifies and executes on opportunities to drive new thinking, innovation and cost
- Up to 25% travel
Qualifications:
Education/Experience
- Bachelor�s Degree preferred (ideally in Marketing, Communications, or Business)
- At least 5 years of related experience
- Preferred experience in managing integrated marketing campaigns and multiple, complex priorities
- Strong project and agency manager, with a minimum four-plus years of experience
- Solid understanding of digital and traditional media marketing strategies, including emerging trends and attribution models
- Solid understanding of integrated marketing processes and execution of campaigns
- Experience with media ROI and campaign tracking
- Conversion optimization and an end-to-end comprehension of digital marketing to website, lead acquisition to CRM, automated marketing to conversion and utilization of content marketing.
Knowledge, Skills, Abilities
- Ability to build productive cross functional relationships at all levels of the organization as well as with external partners
- Ability to manage multiple projects at once
- A blend of abilities including building and managing relationships; creative thinking on strategies and programs; and ensuring that programs are measured through key business KPIs and metrics
- A deep understanding of best practices in marketing and communications across the industry. A long term view of external industry forces and implications
- A proactive servicing approach and a strong sense of urgency to respond to matters on time
- A collaborative style which engenders the respect of others and can be best described as a leader, mentor, and a coach
- A facilitator and developer of others with a concerted focus on a team approach while holding her/himself accountable
- An active listener with exceptional oral and written communication skills
- Comfort with ambiguity and working in a large, diffuse, highly matrixed environment
- Proven ability to analyze, understand, and articulate the success of previous communications and marketing strategies which have led to significant returns on investment and growth
- Prefer a high level of knowledge about the health care industry, local market place dynamics and overall hospital strategy and operations; keen understanding of physician relationships and practice patterns; federal, state rules and regulations. Stays current on the latest trends in health care, including but not limited to physician relationship development, reimbursement, managed care and clinical program development
Personal Attributes
- Authentic- Has deep integrity and holds personal and professional values consistent with Tenet�s mission, vision and values
- Self-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humor
- Persuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organization
- Collaborative- Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a �common touch� to relate comfortably and effectively with people at all levels
- Analytical and creative - Ability to think strategically while possessing the technical and creative understanding to foster innovation
- Detail oriented - Strong attention to detail in grammar, design, development, and strategic approach
Job: Marketing Primary Location: Dallas, Texas Facility: 979-Dallas, Texas Job Type: Full-time Shift Type: Days
Employment practices will not be influenced or affected by an applicant�s or employee�s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship. |
